Create chicken news to keep strengthening Pizzahut chicken product image to Younger Users.
Digital Communication Strategy:
- Excite: Arouse interests to excite consumers via video and social network platforms.
- Engage: Recruit video contents via campus-related sites and create opportunity for buzz.
- Share: Reuse interesting or creative contents on official fan page and encourage users to vote and share to attract larger audience.
During the campaign period, the event site had over than 210K page views and 50 pieces of video works with high quality and client‘s sales target was achieved.
Winning Work 1
Winning Work 2