Create chicken news to keep strengthening Pizzahut chicken product image to Younger Users.
Digital Communication Strategy:
Excite: Arouse interests to excite consumers via video and social network platforms.
Engage: Recruit video contents via campus-related sites and create opportunity for buzz.
Share: Reuse interesting or creative contents on official fan page and encourage users to vote and share to attract larger audience.
Performance:
During the campaign period, the event site had over than 210K page views and 50 pieces of video works with high quality and client‘s sales target was achieved.
