Purpose
BarBeer puts its major resource in TV commercial in the past. The client wants to raise the product appearance among young people via internet and brand preference by creating interactions.
Strategy
- Max Reach
- Operation of portal sites and video site
- Eye Catch
- To show the brand image by the powerful ad on effective positions.
- Traffic
- To bring more traffic into the with ad promotion aside
Production company
Homakimi Digital Group
Performance
- Total media exposure: over 47 million times
- The activity is connected with social media and there are 20 different gaming ending design to attract participation. Each participant has brand interactions of average 11.7 times and the sharing of Facebook are 7
